Summary
CARMAKER Honda is launching a Pounds 550,000 advertising campaign next week.
The Japanese manufacturer is planning to use the impact of locally-targeted media to promote social responsibility following the launch of its Insight petrol-electric hybrid. Honda has partnered up with volunteering website do-it.org.uk for the campaign, which aims to highlight the environmental and social benefits of the new green car. Ads and colour strips, straplined "Everybody wants to be good", will run in 162 daily and weekly newspapers, including the Grimsby and Scunthorpe Telegraphs and the Lincolnshire Echo and on more than 150 local media websites from the end of this month until mid-October.See the full content of this document
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Launching Honda Campaign
The campaign will ...
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